Wells Fargo
Wells Fargo
Project Case Studies.
Project Case Studies.
During my time at Wells Fargo, I had the opportunity to lead and contribute to several high-impact digital initiatives that shaped the customer experience for millions of users. Each case study highlights a different challenge, from unifying fragmented systems to designing scalable platforms, and demonstrates how human-centered design, cross-functional collaboration, and strategic execution delivered measurable results. These projects represent not only the scale and complexity of designing in a large enterprise environment, but also my commitment to creating solutions that balance customer needs, technical feasibility, and business goals.
During my time at Wells Fargo, I had the opportunity to lead and contribute to several high-impact digital initiatives that shaped the customer experience for millions of users. Each case study highlights a different challenge, from unifying fragmented systems to designing scalable platforms, and demonstrates how human-centered design, cross-functional collaboration, and strategic execution delivered measurable results. These projects represent not only the scale and complexity of designing in a large enterprise environment, but also my commitment to creating solutions that balance customer needs, technical feasibility, and business goals.
GoFar Rewards
I led the design effort for Wells Fargo’s Go Far Rewards platform, guiding a cross-functional team to create a unified, mobile-first experience that simplified how customers discover, track, and redeem rewards. By aligning business partners, engineering, and our vendor, we delivered a scalable design system, developer-ready specs, and a customer experience that drove higher engagement and retention.
Mobile Redesign
Messaging and Alerts
Messaging and Alerts
I led the mobile messaging and alerts redesign for Wells Fargo’s app, addressing customer frustration with cluttered, repetitive, and non-dismissible messages. By creating a streamlined framework with clearer hierarchy, dismissal options, and context-based placement, I delivered a more intuitive, mobile-first experience that improved clarity for customers while giving business partners a more effective communication channel.
At Wells Fargo, I led high-impact digital initiatives that improved experiences for millions of customers. These case studies show how I applied human-centered design and cross-functional collaboration to deliver solutions that balanced customer needs, technical feasibility, and business goals.
During my time at Wells Fargo, I had the opportunity to lead and contribute to several high-impact digital initiatives that shaped the customer experience for millions of users. Each case study highlights a different challenge, from unifying fragmented systems to designing scalable platforms, and demonstrates how human-centered design, cross-functional collaboration, and strategic execution delivered measurable results. These projects represent not only the scale and complexity of designing in a large enterprise environment, but also my commitment to creating solutions that balance customer needs, technical feasibility, and business goals.
GoFar Rewards
I led the design effort for Wells Fargo’s Go Far Rewards platform, guiding a cross-functional team to create a unified, mobile-first experience that simplified how customers discover, track, and redeem rewards. By aligning business partners, engineering, and our vendor, we delivered a scalable design system, developer-ready specs, and a customer experience that drove higher engagement and retention.
Mobile Redesign
Messaging and Alerts
I led the mobile messaging and alerts redesign for Wells Fargo’s app, addressing customer frustration with cluttered, repetitive, and non-dismissible messages. By creating a streamlined framework with clearer hierarchy, dismissal options, and context-based placement, I delivered a more intuitive, mobile-first experience that improved clarity for customers while giving business partners a more effective communication channel.
Let’s Work Together.
Let’s Work Together.
Reach out if you’d like to talk about your next challenge or project.
Reach out if you’d like to talk about your next challenge or project.
Reach out if you’d like to talk about your next challenge or project.
Contact Me
GoFar Rewards
I led the design effort for Wells Fargo’s Go Far Rewards platform, guiding a cross-functional team to create a unified, mobile-first experience that simplified how customers discover, track, and redeem rewards. By aligning business partners, engineering, and our vendor, we delivered a scalable design system, developer-ready specs, and a customer experience that drove higher engagement and retention.
Mobile Redesign
Messaging and Alerts
I led the mobile messaging and alerts redesign for Wells Fargo’s app, addressing customer frustration with cluttered, repetitive, and non-dismissible messages. By creating a streamlined framework with clearer hierarchy, dismissal options, and context-based placement, I delivered a more intuitive, mobile-first experience that improved clarity for customers while giving business partners a more effective communication channel.