Wells Fargo
Project Case Studies.
During my time at Wells Fargo, I had the opportunity to lead and contribute to several high-impact digital initiatives that shaped the customer experience for millions of users. Each case study highlights a different challenge, from unifying fragmented systems to designing scalable platforms, and demonstrates how human-centered design, cross-functional collaboration, and strategic execution delivered measurable results. These projects represent not only the scale and complexity of designing in a large enterprise environment, but also my commitment to creating solutions that balance customer needs, technical feasibility, and business goals.
GoFar Rewards
I led the design effort for Wells Fargo’s Go Far Rewards platform, guiding a cross-functional team to create a unified, mobile-first experience that simplified how customers discover, track, and redeem rewards. By aligning business partners, engineering, and our vendor, we delivered a scalable design system, developer-ready specs, and a customer experience that drove higher engagement and retention.
Mobile Redesign
Messaging and Alerts
I led the mobile messaging and alerts redesign for Wells Fargo’s app, addressing customer frustration with cluttered, repetitive, and non-dismissible messages. By creating a streamlined framework with clearer hierarchy, dismissal options, and context-based placement, I delivered a more intuitive, mobile-first experience that improved clarity for customers while giving business partners a more effective communication channel.
Wells Fargo
Project Case Studies.
During my time at Wells Fargo, I had the opportunity to lead and contribute to several high-impact digital initiatives that shaped the customer experience for millions of users. Each case study highlights a different challenge, from unifying fragmented systems to designing scalable platforms, and demonstrates how human-centered design, cross-functional collaboration, and strategic execution delivered measurable results. These projects represent not only the scale and complexity of designing in a large enterprise environment, but also my commitment to creating solutions that balance customer needs, technical feasibility, and business goals.
GoFar Rewards
I led the design effort for Wells Fargo’s Go Far Rewards platform, guiding a cross-functional team to create a unified, mobile-first experience that simplified how customers discover, track, and redeem rewards. By aligning business partners, engineering, and our vendor, we delivered a scalable design system, developer-ready specs, and a customer experience that drove higher engagement and retention.
Mobile Redesign
Messaging and Alerts
I led the mobile messaging and alerts redesign for Wells Fargo’s app, addressing customer frustration with cluttered, repetitive, and non-dismissible messages. By creating a streamlined framework with clearer hierarchy, dismissal options, and context-based placement, I delivered a more intuitive, mobile-first experience that improved clarity for customers while giving business partners a more effective communication channel.
Wells Fargo
Project Case Studies.
During my time at Wells Fargo, I had the opportunity to lead and contribute to several high-impact digital initiatives that shaped the customer experience for millions of users. Each case study highlights a different challenge, from unifying fragmented systems to designing scalable platforms, and demonstrates how human-centered design, cross-functional collaboration, and strategic execution delivered measurable results. These projects represent not only the scale and complexity of designing in a large enterprise environment, but also my commitment to creating solutions that balance customer needs, technical feasibility, and business goals.
GoFar Rewards
I led the design effort for Wells Fargo’s Go Far Rewards platform, guiding a cross-functional team to create a unified, mobile-first experience that simplified how customers discover, track, and redeem rewards. By aligning business partners, engineering, and our vendor, we delivered a scalable design system, developer-ready specs, and a customer experience that drove higher engagement and retention.
Mobile Redesign
Messaging and Alerts
I led the mobile messaging and alerts redesign for Wells Fargo’s app, addressing customer frustration with cluttered, repetitive, and non-dismissible messages. By creating a streamlined framework with clearer hierarchy, dismissal options, and context-based placement, I delivered a more intuitive, mobile-first experience that improved clarity for customers while giving business partners a more effective communication channel.
Wells Fargo
Project Case Studies.
During my time at Wells Fargo, I had the opportunity to lead and contribute to several high-impact digital initiatives that shaped the customer experience for millions of users. Each case study highlights a different challenge, from unifying fragmented systems to designing scalable platforms, and demonstrates how human-centered design, cross-functional collaboration, and strategic execution delivered measurable results. These projects represent not only the scale and complexity of designing in a large enterprise environment, but also my commitment to creating solutions that balance customer needs, technical feasibility, and business goals.
GoFar Rewards
I led the design effort for Wells Fargo’s Go Far Rewards platform, guiding a cross-functional team to create a unified, mobile-first experience that simplified how customers discover, track, and redeem rewards. By aligning business partners, engineering, and our vendor, we delivered a scalable design system, developer-ready specs, and a customer experience that drove higher engagement and retention.
Mobile Redesign
Messaging and Alerts
I led the mobile messaging and alerts redesign for Wells Fargo’s app, addressing customer frustration with cluttered, repetitive, and non-dismissible messages. By creating a streamlined framework with clearer hierarchy, dismissal options, and context-based placement, I delivered a more intuitive, mobile-first experience that improved clarity for customers while giving business partners a more effective communication channel.
At Wells Fargo, I led high-impact digital initiatives that improved experiences for millions of customers. These case studies show how I applied human-centered design and cross-functional collaboration to deliver solutions that balanced customer needs, technical feasibility, and business goals.
During my time at Wells Fargo, I had the opportunity to lead and contribute to several high-impact digital initiatives that shaped the customer experience for millions of users. Each case study highlights a different challenge, from unifying fragmented systems to designing scalable platforms, and demonstrates how human-centered design, cross-functional collaboration, and strategic execution delivered measurable results. These projects represent not only the scale and complexity of designing in a large enterprise environment, but also my commitment to creating solutions that balance customer needs, technical feasibility, and business goals.
GoFar Rewards
I led the design effort for Wells Fargo’s Go Far Rewards platform, guiding a cross-functional team to create a unified, mobile-first experience that simplified how customers discover, track, and redeem rewards. By aligning business partners, engineering, and our vendor, we delivered a scalable design system, developer-ready specs, and a customer experience that drove higher engagement and retention.
GoFar Rewards
I led the design effort for Wells Fargo’s Go Far Rewards platform, guiding a cross-functional team to create a unified, mobile-first experience that simplified how customers discover, track, and redeem rewards. By aligning business partners, engineering, and our vendor, we delivered a scalable design system, developer-ready specs, and a customer experience that drove higher engagement and retention.
Mobile Redesign
Messaging and Alerts
I led the mobile messaging and alerts redesign for Wells Fargo’s app, addressing customer frustration with cluttered, repetitive, and non-dismissible messages. By creating a streamlined framework with clearer hierarchy, dismissal options, and context-based placement, I delivered a more intuitive, mobile-first experience that improved clarity for customers while giving business partners a more effective communication channel.
Mobile Redesign
Messaging and Alerts
I led the mobile messaging and alerts redesign for Wells Fargo’s app, addressing customer frustration with cluttered, repetitive, and non-dismissible messages. By creating a streamlined framework with clearer hierarchy, dismissal options, and context-based placement, I delivered a more intuitive, mobile-first experience that improved clarity for customers while giving business partners a more effective communication channel.
GoFar Rewards
I led the design effort for Wells Fargo’s Go Far Rewards platform, guiding a cross-functional team to create a unified, mobile-first experience that simplified how customers discover, track, and redeem rewards. By aligning business partners, engineering, and our vendor, we delivered a scalable design system, developer-ready specs, and a customer experience that drove higher engagement and retention.
Mobile Redesign
Messaging and Alerts
I led the mobile messaging and alerts redesign for Wells Fargo’s app, addressing customer frustration with cluttered, repetitive, and non-dismissible messages. By creating a streamlined framework with clearer hierarchy, dismissal options, and context-based placement, I delivered a more intuitive, mobile-first experience that improved clarity for customers while giving business partners a more effective communication channel.