Leader. Designer. Strategist
Leader. Designer. Strategist
Leader. Designer. Strategist
My name is Jay Frank
My name is Jay Frank
My name is Jay Frank
I create designs that fuse strategy and craft by turning complex challenges into elegant, impactful solutions you can see, use, and feel.
Case Studies
This section highlights a collection of enterprise-level case studies I’ve worked on over the years, each with its own unique challenges, rewards, and memorable moments. Every project taught me something new, strengthened my skillset, and broadened my perspective. Together, they reflect both my passion for design and my commitment to continuous growth.
A showcase of enterprise-level case studies, each with unique challenges and rewards. Every project expanded my skills, broadened my perspective, and reflects my passion for design and continuous growth.
A showcase of enterprise-level case studies, each with unique challenges and rewards. Every project expanded my skills, broadened my perspective, and reflects my passion for design and continuous growth.
Wells Fargo
Case Studies
During my time at Wells Fargo, I led and contributed to a range of impactful projects, each shaping the digital banking experience in meaningful ways. This section features several case studies that showcase the challenges we solved, the innovations we delivered, and the skills I honed along the way.
Wells Fargo Case Studies
TD Bank
Case Studies
At TD Bank, I’m continuing to design and deliver innovative solutions that enhance the small business and commercial banking experience. This section highlights ongoing and completed case studies, including the Payments Personal Financial Manager Discovery, that reflect our progress, the challenges we’ve tackled, and the evolving skills I bring to each project.
TD Bank Case Studies
Carson Group
Case Studies
Every project tells a story, of challenges uncovered, bold ideas tested, and solutions that make a real impact. Explore my case studies to see how strategy, design, and craft come together to create experiences that drive results and delight users.
Carson Group Case Study
TD Bank
Case Studies
At TD Bank, I’m continuing to design and deliver innovative solutions that enhance the small business and commercial banking experience. This section highlights ongoing and completed case studies, including the Payments Personal Financial Manager Discovery, that reflect our progress, the challenges we’ve tackled, and the evolving skills I bring to each project.
TD Bank Case Studies
Wells Fargo
Case Studies
During my time at Wells Fargo, I led and contributed to a range of impactful projects, each shaping the digital banking experience in meaningful ways. This section features several case studies that showcase the challenges we solved, the innovations we delivered, and the skills I honed along the way.
Wells Fargo Case Studies
Carson Group
Case Studies
Every project tells a story, of challenges uncovered, bold ideas tested, and solutions that make a real impact. Explore my case studies to see how strategy, design, and craft come together to create experiences that drive results and delight users.
Carson Group Case Study
Wells Fargo
Case Studies
During my time at Wells Fargo, I led and contributed to a range of impactful projects, each shaping the digital banking experience in meaningful ways. This section features several case studies that showcase the challenges we solved, the innovations we delivered, and the skills I honed along the way.
Wells Fargo Case Studies
TD Bank
Case Studies
At TD Bank, I’m continuing to design and deliver innovative solutions that enhance the small business and commercial banking experience. This section highlights ongoing and completed case studies, including the Payments Personal Financial Manager Discovery, that reflect our progress, the challenges we’ve tackled, and the evolving skills I bring to each project.
Carson Group
Case Studies
Every project tells a story, of challenges uncovered, bold ideas tested, and solutions that make a real impact. Explore my case studies to see how strategy, design, and craft come together to create experiences that drive results and delight users.
Carson Group Case Study
Every project tells a story, of challenges uncovered, bold ideas tested, and solutions that make a real impact. Explore my case studies to see how strategy, design, and craft come together to create experiences that drive results and delight users.
Carson Group
Case Studies
TD Bank
Case Studies
At TD Bank, I’m continuing to design and deliver innovative solutions that enhance the small business and commercial banking experience. This section highlights ongoing and completed case studies, including the Payments Personal Financial Manager Discovery, that reflect our progress, the challenges we’ve tackled, and the evolving skills I bring to each project.
TD Bank Case Studies
Wells Fargo
Case Studies
During my time at Wells Fargo, I led and contributed to a range of impactful projects, each shaping the digital banking experience in meaningful ways. This section features several case studies that showcase the challenges we solved, the innovations we delivered, and the skills I honed along the way.
Wells Fargo Case Studies
Carson Group Case Study
Every project tells a story, of challenges uncovered, bold ideas tested, and solutions that make a real impact. Explore my case studies to see how strategy, design, and craft come together to create experiences that drive results and delight users.
Carson Group
Case Studies
TD Bank
Case Studies
At TD Bank, I’m continuing to design and deliver innovative solutions that enhance the small business and commercial banking experience. This section highlights ongoing and completed case studies, including the Payments Personal Financial Manager Discovery, that reflect our progress, the challenges we’ve tackled, and the evolving skills I bring to each project.
TD Bank Case Studies
Testimonials
Jay has a drive and a passion for design that you don’t see in many people, and the skills to show for it! He’s not just a designer. He’s a creative problem solver and customer experience advocate. I’m continually impressed by his desire to learn new things — design-related or otherwise. And, above and beyond his design and coding skills, Jay is a fantastic teacher. I’ve heard him onboard and coach new hires over the years, and his delivery is really impressive. He’s a great asset to any team he’s on.
Sarah Coffey Dalton
Experience Design Manager
Jay has a drive and a passion for design that you don’t see in many people, and the skills to show for it! He’s not just a designer. He’s a creative problem solver and customer experience advocate. I’m continually impressed by his desire to learn new things — design-related or otherwise. And, above and beyond his design and coding skills, Jay is a fantastic teacher. I’ve heard him onboard and coach new hires over the years, and his delivery is really impressive. He’s a great asset to any team he’s on.
Sarah Coffey Dalton
Experience Design Manager
Jay has a drive and a passion for design that you don’t see in many people, and the skills to show for it! He’s not just a designer. He’s a creative problem solver and customer experience advocate. I’m continually impressed by his desire to learn new things — design-related or otherwise. And, above and beyond his design and coding skills, Jay is a fantastic teacher. I’ve heard him onboard and coach new hires over the years, and his delivery is really impressive. He’s a great asset to any team he’s on.
Sarah Coffey Dalton
Experience Design Manager
This is the guy who actively seeks out the hardest, gnarliest, most difficult challenge available. He wants it. He also is built completely differently than me … the busier he is, the more he thrives. He actually starts to go a little crazy if things are slow. It drives him nuts. He will invent new challenges for himself and new things to do.
He’s been relied on time and time again to deliver under insanely tight deadlines. And, he does. He always comes through … and his attention to detail is crazy. His specs are bulletproof.
On one of Jay’s first projects at Wells Fargo he was thrown into the deep end of the pool. Not only did he have to learn on the fly, do explorations, learn processes, understand team dynamics, etc. But, the business team he worked with was challenging. In the end, he became their most trusted asset and they delivered an absolutely massive deliverable after a ton of effort.
Andrew Chipley
Executive Director and Senior Lead Product Designer
This is the guy who actively seeks out the hardest, gnarliest, most difficult challenge available. He wants it. He also is built completely differently than me … the busier he is, the more he thrives. He actually starts to go a little crazy if things are slow. It drives him nuts. He will invent new challenges for himself and new things to do.
He’s been relied on time and time again to deliver under insanely tight deadlines. And, he does. He always comes through … and his attention to detail is crazy. His specs are bulletproof.
On one of Jay’s first projects at Wells Fargo he was thrown into the deep end of the pool. Not only did he have to learn on the fly, do explorations, learn processes, understand team dynamics, etc. But, the business team he worked with was challenging. In the end, he became their most trusted asset and they delivered an absolutely massive deliverable after a ton of effort.
Andrew Chipley
Executive Director and Senior Lead Product Designer
This is the guy who actively seeks out the hardest, gnarliest, most difficult challenge available. He wants it. He also is built completely differently than me … the busier he is, the more he thrives. He actually starts to go a little crazy if things are slow. It drives him nuts. He will invent new challenges for himself and new things to do.
He’s been relied on time and time again to deliver under insanely tight deadlines. And, he does. He always comes through … and his attention to detail is crazy. His specs are bulletproof.
On one of Jay’s first projects at Wells Fargo he was thrown into the deep end of the pool. Not only did he have to learn on the fly, do explorations, learn processes, understand team dynamics, etc. But, the business team he worked with was challenging. In the end, he became their most trusted asset and they delivered an absolutely massive deliverable after a ton of effort.
Andrew Chipley
Executive Director and Senior Lead Product Designer
Each collaboration with Jay has been groundbreaking, innovative, and transcending. Jay is not only a gifted Product Designer but also a rare hybrid of design visionary and strategic thinker. He has a unique ability to translate complex business needs into sleek, intuitive interfaces that feel effortless to customers. His designs always strike the perfect balance between elegance and functionality, ensuring experiences that are both visually compelling and highly usable.
At TD, I’ve seen Jay push the boundaries of UX and UI craft, introducing forward-thinking patterns that elevate the customer journey. He consistently applies human-centered design principles, blending empathy with precision. He has a meticulous eye for detail—every pixel has purpose—while keeping the big picture in mind to align design decisions with strategic outcomes.
What sets Jay apart is his ability to connect design with strategy. He doesn’t just create beautiful experiences; he reimagines how customers interact with financial products at every stage, from onboarding to long-term growth. He thrives in ambiguity, shaping clarity where there’s complexity, and often anticipates future needs before they’re articulated.
Colleagues and stakeholders often remark on his innovative, solution-oriented mindset. He is a natural collaborator who elevates everyone in the room, inspiring creativity while maintaining a strong focus on delivering results. I've had the privilege co-authoring patents and witness him brainstorm many more within utility and design. Jay’s work has consistently brought transformational impact—from designing seamless flows that reduce friction to shaping the overall vision for digital small business banking at TD.
Mohamed Abbas
Head of Innovations and Product
Each collaboration with Jay has been groundbreaking, innovative, and transcending. Jay is not only a gifted Product Designer but also a rare hybrid of design visionary and strategic thinker. He has a unique ability to translate complex business needs into sleek, intuitive interfaces that feel effortless to customers. His designs always strike the perfect balance between elegance and functionality, ensuring experiences that are both visually compelling and highly usable.
At TD, I’ve seen Jay push the boundaries of UX and UI craft, introducing forward-thinking patterns that elevate the customer journey. He consistently applies human-centered design principles, blending empathy with precision. He has a meticulous eye for detail—every pixel has purpose—while keeping the big picture in mind to align design decisions with strategic outcomes.
What sets Jay apart is his ability to connect design with strategy. He doesn’t just create beautiful experiences; he reimagines how customers interact with financial products at every stage, from onboarding to long-term growth. He thrives in ambiguity, shaping clarity where there’s complexity, and often anticipates future needs before they’re articulated.
Colleagues and stakeholders often remark on his innovative, solution-oriented mindset. He is a natural collaborator who elevates everyone in the room, inspiring creativity while maintaining a strong focus on delivering results. I've had the privilege co-authoring patents and witness him brainstorm many more within utility and design. Jay’s work has consistently brought transformational impact—from designing seamless flows that reduce friction to shaping the overall vision for digital small business banking at TD.
Mohamed Abbas
Head of Innovations and Product
Each collaboration with Jay has been groundbreaking, innovative, and transcending. Jay is not only a gifted Product Designer but also a rare hybrid of design visionary and strategic thinker. He has a unique ability to translate complex business needs into sleek, intuitive interfaces that feel effortless to customers. His designs always strike the perfect balance between elegance and functionality, ensuring experiences that are both visually compelling and highly usable.
At TD, I’ve seen Jay push the boundaries of UX and UI craft, introducing forward-thinking patterns that elevate the customer journey. He consistently applies human-centered design principles, blending empathy with precision. He has a meticulous eye for detail—every pixel has purpose—while keeping the big picture in mind to align design decisions with strategic outcomes.
What sets Jay apart is his ability to connect design with strategy. He doesn’t just create beautiful experiences; he reimagines how customers interact with financial products at every stage, from onboarding to long-term growth. He thrives in ambiguity, shaping clarity where there’s complexity, and often anticipates future needs before they’re articulated.
Colleagues and stakeholders often remark on his innovative, solution-oriented mindset. He is a natural collaborator who elevates everyone in the room, inspiring creativity while maintaining a strong focus on delivering results. I've had the privilege co-authoring patents and witness him brainstorm many more within utility and design. Jay’s work has consistently brought transformational impact—from designing seamless flows that reduce friction to shaping the overall vision for digital small business banking at TD.
Mohamed Abbas
Head of Innovations and Product
Each collaboration with Jay has been groundbreaking, innovative, and transcending. Jay is not only a gifted Product Designer but also a rare hybrid of design visionary and strategic thinker. He has a unique ability to translate complex business needs into sleek, intuitive interfaces that feel effortless to customers. His designs always strike the perfect balance between elegance and functionality, ensuring experiences that are both visually compelling and highly usable.
At TD, I’ve seen Jay push the boundaries of UX and UI craft, introducing forward-thinking patterns that elevate the customer journey. He consistently applies human-centered design principles, blending empathy with precision. He has a meticulous eye for detail—every pixel has purpose—while keeping the big picture in mind to align design decisions with strategic outcomes.
What sets Jay apart is his ability to connect design with strategy. He doesn’t just create beautiful experiences; he reimagines how customers interact with financial products at every stage, from onboarding to long-term growth. He thrives in ambiguity, shaping clarity where there’s complexity, and often anticipates future needs before they’re articulated.
Colleagues and stakeholders often remark on his innovative, solution-oriented mindset. He is a natural collaborator who elevates everyone in the room, inspiring creativity while maintaining a strong focus on delivering results. I've had the privilege co-authoring patents and witness him brainstorm many more within utility and design. Jay’s work has consistently brought transformational impact—from designing seamless flows that reduce friction to shaping the overall vision for digital small business banking at TD.
Mohamed Abbas
Head of Innovations and Product
Jay is a supreme asset to an project. He has a strong grasp on customer interactions, industry standards, and innovative approaches to digital customer experience issues. Jay has the ability to present at any level of the organization, reading his audience and understanding where best to focus. He is a driving force in any team both with skills in ideation and formulating a path forward. I have been fortunate to work with Jay on different projects with prescriptive paths and non—and thankful for his ability to maneuver and push the team to do their best work.
Therese Rainsbarger
SVP | Senior Manager with Digital Product Management
Jay is a supreme asset to an project. He has a strong grasp on customer interactions, industry standards, and innovative approaches to digital customer experience issues. Jay has the ability to present at any level of the organization, reading his audience and understanding where best to focus. He is a driving force in any team both with skills in ideation and formulating a path forward. I have been fortunate to work with Jay on different projects with prescriptive paths and non—and thankful for his ability to maneuver and push the team to do their best work.
Therese Rainsbarger
SVP | Senior Manager with Digital Product Management
Jay is a supreme asset to an project. He has a strong grasp on customer interactions, industry standards, and innovative approaches to digital customer experience issues. Jay has the ability to present at any level of the organization, reading his audience and understanding where best to focus. He is a driving force in any team both with skills in ideation and formulating a path forward. I have been fortunate to work with Jay on different projects with prescriptive paths and non—and thankful for his ability to maneuver and push the team to do their best work.
Therese Rainsbarger
SVP | Senior Manager with Digital Product Management
Jay is my colleague and friend at Wells Fargo, on the Experience Design (XD) Team. He is an exceptionally talented Product Designer who’s consistently focused on elevating his craft. His skills in XD are advanced and considerably respected. He is repeatedly called to lead and advise on complex business challenges, and he does so with ease, priority, and keen sagacity of thought & acumen.
Jay not only designs solutions that meet customers’ needs but also he’s constantly seeking around corners to determine what’s next and viable in digital banking solutions. Particularly, I worked with Jay on an emerging, trendsetting project that I led as an XD practitioner; the project centered on digital wallet capability for our Wells Fargo customers. As a complicated, pioneering engagement, Jay was my go-to person for advice and ideas relative to visual, technology, and customer insights as well as business rules, creative direction, and UI development. He helped me seamlessly navigate as Project Lead and Senior Content Strategist.
Jay has gone on to lead many projects, and has received myriad well-deserved accolades as a seasoned Product & Visual Designer. His XD prototypes and deliverables are leveraged as valuable models of excellence, as they are detailed, innovative, accurate, useful, and compliance approved. Concomitantly, Jay is one of the most affable and delightful people to work and collaborate with. He’s all that, believe the hype.
Kimberly Easley
VP Content Strategy
Jay is my colleague and friend at Wells Fargo, on the Experience Design (XD) Team. He is an exceptionally talented Product Designer who’s consistently focused on elevating his craft. His skills in XD are advanced and considerably respected. He is repeatedly called to lead and advise on complex business challenges, and he does so with ease, priority, and keen sagacity of thought & acumen.
Jay not only designs solutions that meet customers’ needs but also he’s constantly seeking around corners to determine what’s next and viable in digital banking solutions. Particularly, I worked with Jay on an emerging, trendsetting project that I led as an XD practitioner; the project centered on digital wallet capability for our Wells Fargo customers. As a complicated, pioneering engagement, Jay was my go-to person for advice and ideas relative to visual, technology, and customer insights as well as business rules, creative direction, and UI development. He helped me seamlessly navigate as Project Lead and Senior Content Strategist.
Jay has gone on to lead many projects, and has received myriad well-deserved accolades as a seasoned Product & Visual Designer. His XD prototypes and deliverables are leveraged as valuable models of excellence, as they are detailed, innovative, accurate, useful, and compliance approved. Concomitantly, Jay is one of the most affable and delightful people to work and collaborate with. He’s all that, believe the hype.
Kimberly Easley
VP Content Strategy
Jay is my colleague and friend at Wells Fargo, on the Experience Design (XD) Team. He is an exceptionally talented Product Designer who’s consistently focused on elevating his craft. His skills in XD are advanced and considerably respected. He is repeatedly called to lead and advise on complex business challenges, and he does so with ease, priority, and keen sagacity of thought & acumen.
Jay not only designs solutions that meet customers’ needs but also he’s constantly seeking around corners to determine what’s next and viable in digital banking solutions. Particularly, I worked with Jay on an emerging, trendsetting project that I led as an XD practitioner; the project centered on digital wallet capability for our Wells Fargo customers. As a complicated, pioneering engagement, Jay was my go-to person for advice and ideas relative to visual, technology, and customer insights as well as business rules, creative direction, and UI development. He helped me seamlessly navigate as Project Lead and Senior Content Strategist.
Jay has gone on to lead many projects, and has received myriad well-deserved accolades as a seasoned Product & Visual Designer. His XD prototypes and deliverables are leveraged as valuable models of excellence, as they are detailed, innovative, accurate, useful, and compliance approved. Concomitantly, Jay is one of the most affable and delightful people to work and collaborate with. He’s all that, believe the hype.
Kimberly Easley
VP Content Strategy
Jay is a gifted designer!
I was fortunate to work with Jay at Wells Fargo on several high profile projects and can say he is a professional who knows his craft well. Jay is a creative, thoughtful problem solver. Versed in visual design, usability and interaction design, his ability to iterate rapidly is a key component of his skill set, organized and detail oriented.
I’m proud to say that Jay encouraged me to be a better designer and I thoroughly enjoyed working with him, and appreciated his warm spirit, attention to detail, and calm under fire.
Dan Kachula
Art Director at MIS Tech
Jay is a gifted designer!
I was fortunate to work with Jay at Wells Fargo on several high profile projects and can say he is a professional who knows his craft well. Jay is a creative, thoughtful problem solver. Versed in visual design, usability and interaction design, his ability to iterate rapidly is a key component of his skill set, organized and detail oriented.
I’m proud to say that Jay encouraged me to be a better designer and I thoroughly enjoyed working with him, and appreciated his warm spirit, attention to detail, and calm under fire.
Dan Kachula
Art Director at MIS Tech
Jay is a gifted designer!
I was fortunate to work with Jay at Wells Fargo on several high profile projects and can say he is a professional who knows his craft well. Jay is a creative, thoughtful problem solver. Versed in visual design, usability and interaction design, his ability to iterate rapidly is a key component of his skill set, organized and detail oriented.
I’m proud to say that Jay encouraged me to be a better designer and I thoroughly enjoyed working with him, and appreciated his warm spirit, attention to detail, and calm under fire.
Dan Kachula
Art Director at MIS Tech
Testimonials
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