Jay Frank is a Senior Lead Product Designer, AI inventor, and lifelong builder with more than ten years spent crafting customer-centered digital experiences across fintech, enterprise, and consumer banking. He has led design as Head of Design for Commercial and Small Business Banking - Lending on the US side, as a Director of Product Design, and as an AVP Lead Product Designer, but the through-line across all of it has been the same: he cares most about the craft, and he's happiest close to the work.

His path here wasn't a straight line. He taught himself to navigate Unix and C at 11 freelanced as a web designer through his teens, and served as an Infantry Paratrooper before finding his way into product design. That mix of self-reliance, discipline, and curiosity still shapes how he works. He goes deep, he sweats the details, and he doesn't wait for permission to figure something out.

Designing with AI, not around it

Over the last few years, AI has become the center of gravity in Jay's practice. He doesn't treat it as a feature to bolt on or a trend to chase. He builds with it. In 2025 he filed four AI-related design patents covering adaptive interface systems, intelligent interaction patterns, and predictive financial UX, with two more currently in the process of filing. One of them earned a Visionary of the Year nomination for a system that rebalances savings goals, timelines, and outcomes in real time using adaptive motion and predictive intelligence.

Beyond the patents, he has spent this time developing repeatable, AI-augmented design methodologies rather than simply using AI tools. He works hands-on with generative and agentic systems, integrates them directly into his design workflows, and treats the ability to design intelligent, adaptive experiences as core craft, not novelty. His goal is always the same: use AI to make products that feel more human, more responsive, and more genuinely useful.

HelloCourt, his passion project

The clearest expression of that belief is HelloCourt, the platform Jay is building for people who have to navigate the legal system without a lawyer or with a Lawyer but with a substantial reduction of cost.

Self-represented litigants are one of the most underserved groups in any system he's ever designed for. They face a process built for professionals, using language and procedures that assume expertise most people don't have, often during the hardest moments of their lives. HelloCourt exists to change that. It helps everyday people understand their situation and produce court-ready documents, turning an intimidating, opaque process into something approachable and navigable.

It's the project where everything Jay cares about comes together: human-centered design, applied AI, and a real problem that matters. It's built carefully and responsibly, with a deliberate focus on doing right by the people who use it. HelloCourt is where his craft, his curiosity, and his sense of purpose all point in the same direction, and it's the work he's proudest to be building.

What he's looking for

Jay wants to keep doing the work he loves: staying close to the craft, deep in the problem, shaping both the vision and the details alongside the people who bring products to life. He's drawn to hard problems, real users, and the chance to build something that genuinely helps.

He's also watching where AI is taking product roles, and he's intentionally open about titles. As agentic systems take on more of the execution, he believes roles like Product Owner and Product Manager are evolving toward something more like a conductor: setting direction, orchestrating intelligent tools and teams, and holding the vision while AI handles more of the mechanics. That's a mode his background is built for. The combination of deep human-centered design and hands-on AI fluency positions him well for whatever these roles become, whether that shows up as a design title, a product title, or something the industry hasn't fully named yet.